Mandela Day Bursaries
The R67 for Mandela Month campaign was launched in 2018 with the aim to raise funds for bursaries for students in the missing middle. The missing middle are students who do not qualify for state funding and are unable to afford to pay fees. The campaign was built around Mandela’s 67 years of fighting for social justice. The 67 years was translated to R67-00 to make the minimum affordable and to resonate with Mandela.
Education within the context of social justice creates opportunities for people to break the cycle of poverty. Borrowing once again from Mandela, the campaign used as part of its theme his famous quotation “Education is the most powerful weapon which you can use to change the world”. This powerful quotation had a profound impact which spurred donors to action as was evidenced in their messages.
The Durban Chamber of Commerce and Industry and East Coast Radio partnered with the Foundation to spread the message far and wide to their membership and listeners respectively. The Chamber used its social and other networks to reach its members and beyond. Their message reached approximately 1.5 million people across the world. A number of Chamber members pledged their support for the campaign and made donations across the two months that the campaign was run.
On 18th July 2018, East Coast Radio lit up the airwaves with an all-day broadcast dedicated to raising funds for the campaign. Donations started from as early as 6am. Some listeners who were stuck in traffic responded to the call from the “Breakfast Team” and made donations online and encouraged other listeners who were in the traffic to do the same. ECR interviewed the Vice Chancellor, students and alumni who all encouraged listeners to contribute to this worthy cause. East Coast Radio used their social media channels and the power of radio, to promote the campaign. ECR listeners donated R109 000 in one day.
A total of R364000 was raised from the efforts of all the partners. Ten students received partial bursaries to settle their fees and relieve their financial stress allowing them to concentrate on their studies. Some of the other achievements included: #UKZN67 was trending in third position on Twitter, 565 individuals donated to the campaign and the campaign received a bronze certificate in the Annual MACE (Media, Advancement and Communications in Education) Awards.
The 2019 Campaign
Based on the success of the 2018 campaign, UKZN Foundation approached the Nelson Mandela Foundation (NMF) to support the 2019 campaign. A memorandum of understanding was signed between the two parties giving rise to the next generation of the campaign. Some of the elements and images of the 2018 campaign have been changed to adopt the branding developed by the Nelson Mandela Foundation. One of the major changes is that the NMF has as its slogan “Make every day a Mandela Day” as such the campaign will not be celebrated only on the 18th July, but activations will take place on other days in the month of July. Other partners who have joined the campaign include Gagasi FM and Durban Youth Radio (DYR). Both radio stations have exciting events lined up to give the campaign a boost this year. Many prizes will be available on the days of their broadcasts which everyone who donates will be eligible to win. The more one donates the greater the chances are of winning (eg. someone who donates R670 will have their names entered 10 times into the lucky draw).
- Support this worthy cause by donating as little as R67 by going to donate.ukzn.ac.za.
- Spread the message to your friends, relatives and professional networks and encourage them to donate.
- Take a picture of you donating and share it on Facebook, Twitter and Instagram.
- Get your boss to enter the CEO challenge
Let us all unite to make a difference in the life of students in need.