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12 PHILANTHROPY MAGAZINECOVER FEATUREamplify these efforts, allowing her to reach a wider audience and provide essential resources to those in need.%u2018I use my social media platforms to spark discussions and provide support to those in need. On Instagram, I create motivational content to inspire others to aim high. My TikTokfocuses on raising awareness about breast cancer and sharing insights into a career in science. Meanwhile, my YouTube channel is dedicated to tutoring students in Maths and Science, promoting breast cancer awareness and motivating learners.%u2019%u2018I also participate in competitions, such as pageants, as a platform to spread these messages, particularly advocating for breast cancer awareness and inspiring the youth. Whenever I have an opportunity, I use it to make a meaningful difference,%u2019 she added. Singh%u2019s vision extends beyond South Africa: She aims to expand her impact globally, advocating for better breast cancer research, improved patient support systems and widespread educational reform with the support of the Oppenheimer Memorial Trust scholarship. Singh is further expanding her community outreach efforts through the Miss World South Africa platform. Her projects under the Beauty with a Purpose campaign include recruiting volunteer tutors to assist organisations in need of academic support, organising guest presentations at cancer awareness Ms Jesmika Singh at a Cancer Workshop hosted by Eh!Woza. She spoke to learners in Khayelitsha on breast cancer awareness, sharing sign and symptoms of the disease. Ms Jesmika Singh on stage at Miss World South Africa. workshops and calling for donations to provide educational support hampers and warm clothing to students from youth care centres in Durban during winter.Speaking about the UKZN Foundation, Singh said, %u2018The work of the UKZN Foundation is incredible %u2013 and crucial. I have witnessed the profound impact it has had on students and the broader community, enabling individuals to achieve their dreams. I am truly grateful to be part of a university that is so dedicated to uplifting and supporting its students.%u2019 Singh also collaborated with Drs Sally Frost and Tanya Reinhardt on her outreach initiative and a breast cancer awareness and career talk at UKZN. %u2018Their kindness and support were invaluable in ensuring the event%u2019s success and maximising its impact.%u2019 She highlighted the importance of aiming as high as possible, even beyond what others believe is achievable. %u2018When we set our sights high, no matter the outcome, we will always surpass the limits we once thought possible for ourselves.%u2019 %u2018When we set our sights high, no matter the outcome, we will always surpass the limits we once thought possible for ourselves.%u2019MS JESMIKA SINGH